To showcase Abbott’s innovative glucose monitoring devices, I created an experience that focused on it’s simplicity of design. The product comes to life with animations and videos allowing users to explore how Abbott empowers patients daily.

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CASE STUDY

CHALLENGE:
As part of their sales and education initiatives, Abbott asked my agency to create a robust iOS application to showcase their new and innovative glucose monitoring systems for diabetes patients.

SOLUTION:
To optimize content along 2 specific user paths, I created separate, but similar, experiences for each audience. Rather than use the static and flat images provided to us by the client, I recommend a more vivid and dynamic approach. My concept was to bring the devices to life through 3D animation. Working with vendors, my vision came to life through simple yet informative motion graphics. This effect creates a much more captivating and visually interesting experience for the physician audience.

RESULTS:
The ongoing client feedback is positive showing continued success.

Creative Samples

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