For the Cancer Research Institute (CRI), I helped to develop a platform and sub-brand that highlights the advancements of cancer immunotherapy and how we look at treatment. My assistance included ux support, personas and visual design allowing users to share their stories about how cancer immunotherapy saved their lives.

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CASE STUDY

CHALLENGE:
The Cancer Research Institute (CRI) requested a new campaign, branding and tactics to highlight the advancements of cancer immunotherapy and how we look at treatment.

SOLUTION:
Our campaign delivered 30 stories for 30 days within the month of June. Each story reflected a patient’s personal journey and treatment. During the second phase, we opened story submissions up to a larger audience. In addition to branding support, I helped flesh out the user experience across this responsive site through personas, site maps, and low to high fidelity wireframes.

RESULTS:
The site allowed CRI to succeed in it’s outreach goals and user registrations as well as winning “Best Non-Profit Organization Patient Web Site” at the 29th Annual Rx Club Awards!

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