AstraZeneca needed an all inclusive app to train their sales team. Once iREP was chosen as the primary tool, my challenge was to design an interactive that would educate them on the application. My solution was complete with an intuitive interface, an elegant design, and complex ideas simplified through smooth and direct animations.

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AstraZeneca needed a way to educate their sales team on how to use iREP, the premier closed loop marketing application. So in essence, I needed to create an app that educates users on how to use the app – as they are actually using it. For this exciting project, my responsibilities included content management, UX, visual design and motion graphics.

In order to describe the intricacies of iREP in a friendly and open fashion, I molded raw content into a simple, logical and easy to follow user path. Starting out with basic UX and UI elements of iREP, I then slowly present the user with more complex details. Clear animations and simple diagrams help to educate users in a straightforward manner.

The iREP Content Creation Guidelines clear message and user flow pleased the client’s sales team and prepared them to adopt iREP as their primary sales application.


Creative Samples

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