A brand independent iVA that focuses on individual patient data.
OVERVIEW:
For over 2 years, I’ve lead full the UX and creative needs for the OPSUMIT brand. I’ve conducted user research and card sorting sessions to deliver user insights.
My innovative visual designs and round-trip user responses displayed valuable comparisons. The success of this app helped to continue a consistent and productive relationship with our client Actelion. Maintained within SalesForce’s CRM, I designed a visually unique experience within the OPSUMIT brand. I wanted to create a very different type of visual design to represent the patients. So I combined clean silhouettes with the geometrical style within the OPSUMIT logo to achieve what I was looking for. My other goal was to keep certain hallmarks and UI elements that users would recall from the sales aid application but modify the look and feel with a stronger focus on patients.
My innovative visual designs and round-trip user responses displayed valuable comparisons. The success of this app helped to continue a consistent and productive relationship with our client Actelion. Maintained within SalesForce’s CRM, I designed a visually unique experience within the OPSUMIT brand. I wanted to create a very different type of visual design to represent the patients. So I combined clean silhouettes with the geometrical style within the OPSUMIT logo to achieve what I was looking for. My other goal was to keep certain hallmarks and UI elements that users would recall from the sales aid application but modify the look and feel with a stronger focus on patients.
